Search Engine Optimization Strategies
A Coherent Plan for Effectively Optimizing a Website
Aug 10, 2009
With the painstaking task of designing the website now in the past, a cohesive plan for optimizing and marketing it must now be implemented in order to lure traffic. What follows is an orderly formula for achieving such success, drawn from the experiences of the author, a search engine optimizer and Internet marketer.
Create Effective Meta Tags that are in Line with the Site's Content
For those who do not know much about meta tags and the individual components that comprise them, the Wikipedia article titled, Meta element, will prove beneficial. Despite a rigorous debate within the Web design and search engine optimization industries, meta tags are still considered by search engines.
When building meta tags for a website, the words and phrases selected for use in the meta description and meta keywords should reflect the overall nature, or theme, of the website, and draw from words and phrases already found within the content, or copy, of the site.
As a general rule of thumb, it is recommended that no part of a meta keyword is repeated more than five times per meta tag.
A meta tag should be created for each page of the website, not just the home page.
Submit the Website to Search Engines
Now that the website's meta tags have been established and are working in harmony with the site's content, it is time to submit the site to the search engines. With search engine "banks," it's easy to submit a website to multiple search engines at once. For optimum results, submit not only the site's main domain name to the search engines, but the urls to the site's other pages, as well.
Distribute a Press Release Online
Announce the creation of the website in the form of an online press release, which can be done for free, or for as little as $35 if paying for it is an option. This is a great way to beef up search results for the newly created site and to secure links to it from other, more established websites.
Utilize iSubmit.com
iSubmit is a service that manages sponsored links in Google search results and works with different keywords for best positioning. In order to use iSubmit, the user must set up an account, which is a fast and easy process. The first month is free, but the user will be charged $50 per month after that if s/he chooses to keep the service.
Conclusions
In closing, a website is not completed once the finishing touches to its design have been implemented and the "publish" button clicked. In order to draw traffic to the website, especially in the critical early days of the site's existence, a cohesive search engine marketing plan must immediately follow.
Through such strategies as meta tag creation, search engine submission, online press release distribution, and an affordable service like iSubmit.com, traffic will begin to appear in no time.
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