SEO Mistakes
Five Common SEO Errors
There are rules for everything in life, this includes search engine optimization. Trying to be clever or sneaky will not benefit a site in the long run. Likewise, being uneducated about the subject won't do much good either.
Whether one is an SEO pro or a novice, here are some mistakes that should be avoided.
Targeting the Wrong Keywords
Keyword research is essential for SEO. Omiting this step and blindly picking keywords is a waste of time.
Additionally, targeting the most popular and general keywords may also be a mistake. For example, computers, software, and laptop are too general, especially for a site that has not had a chance to establish authority. In order to rank well, one should think niche, and not general when targeting keywords.
Heavily Relying on Meta Tags
Some would argue that meta tags are a thing of the past and they shouldn't be focused on. Others would say that they are important, but not the most important component of SEO. Whichever side one chooses, one would have to agree that spending too much time on meta tags is not beneficial.
A site is not going to rank highly solely because they have lots of meta tags and a good description. There are more important aspects of SEO to focus on.
Keyword Stuffing
There is such a thing as having too much of a good thing, and that is certainly true when it comes to keywords.
Keyword stuffing is when someone uses a word or phrase too frequently in order to achieve a higher rank. Most often when keyword stuffing occurs, the sentences don't make much sense. It reads as if someone is just trying to use the word as often as possible.
Keywords can also be stuffed in meta tags and by using hidden text. This technique can get a website banned from the search engines.
Misusing the <Title> Tag
The <title> tag should be considered prime real estate. It should not be used to host vague terms. Each page should have a customized title.
For example, while a site may be called Joe's Shack of Love, it does not help to have that text in the title tag of each page. Using keyword research should tell the website owner what terms people are looking for so that each page can use a different tag such as Long Distance Relationship Tips or whatever other terms are relevant to the page.
Not Using Anchor Text
The words “click here” should be used sparingly on websites. Instead, the text that links to a site or page of a site, should have specific text.
For example, instead of saying Click here for more advice, one should say- Free Romantic Tips are now available, with the link being on the keyword text, not “click here”. The point is to link the text to a search engine friendly phrase. This helps increase that particular page's ranking.
SEO is essential to any websites growth, however it must be done properly in order to avoid causing more harm than good.
For more SEO advice and suggestions see Free SEO Tools.
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